Top tier Google Visibility Achieved for Sealaska Heritage INSTITUTE via New Site Development
Successfully executed various multimedia projects, including videography/editing for short and full-length videos, live-streaming events, and web development. Created a new Shopify site and a new WordPress site, while launching the first phase of SEO efforts. Achieved Top 5% Google rankings for 300+ search keywords/phrases. Established Google and Microsoft Clarity Analytics to track performance, resulting in significant improvements within a short period of time: over 100,000 page views, 50,000+ users (34,000+ from Google), and 30,000+ user engagements. Successfully reduced “user rage” issues to just 0.17%. Accomplished approximately one year’s worth of work in 4-6 months.
Before I was hired to work with Sealaska Heritage Institute, their internet presence was suffering for a variety of reasons (literally “zero” Google Search visibility). I was promptly entrusted with resolving 4+ years of previous issues as well as developing/redesigning two new sites for SHI (the main site, https://sealaskaheritage.org, and the Shopify site, https://sealaska-heritage-store.myshopify.com). For Sealaska Heritage's main site, I had to collect and condense over a half-dozen subdomains into one sub-directory structure, reducing literally 1000s of pages to a manageable handful, as well as create downloadable resource libraries, multimedia (all of the site's videos), and so on.
Though I personally developed the entire site myself, there were areas that required collaboration with other departments - here is a short list:
New Celebration Area: https://sealaskaheritage.org/shi-celebration/
New Resident Artist Area: https://sealaskaheritage.org/shi-digital-residency-for-alaskan-native-artists/
New Downloadable Documents Library: https://sealaskaheritage.org/shi-educational-documents-library/
And etc..
Though the second phase of my work was not initiated (advanced SEO tactics such as metas/server tweaks), the first phase of SEO work, which primarily focused on "on page SEO" E.E.A.T Strategies (consolidating content, titles, H tags, content structures, URL slugs, etc.), as well as the renaming of hundreds of resources, produced Top Tier results in a matter of days and weeks. The results that I was able to generate for Sealaska Heritage Institute through local, State and Regional SEO are exceptional, when taking into consideration that SHI had zero previous presence (before to employing me) to today's successful achievement of achieving the Google Search Engine's Top 5%.
The following is a “short-list” of the Top Tier Results that are all on Google PAGE ONE that I have achieved for Sealaska Heritage as well as for its Shopify Store (Copy and Paste into Google Search to See Results). My SEO Strategy was to make the main SHI site easily visible for the target audiences e.g., teachers, students, school boards, state education departments, federal funders, as well as making the Shopify site easily accessible for tourists and anyone looking for Alaskan Native Arts to buy via retail:
SEALASKA HERITAGE’S MAIN SITE
Alaska celebration
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Donate to Southeast Alaska Natives
Sealaska Heritage
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Tlingit language programs
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Tsimshian cultural classes
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alaska middle school teaching resources
alaska native languages for primary schools
alaskan high school literature
alaskan middle schools math
alaskan native celebration
alaskan native claims educational materials
educational materials for alaskan high school teachers
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geometry resources for alaskan high schools
heritage celebration
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language materials for alaskan high schools
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language resources for alaskan elementary schools
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math resources for alaskan middle schools
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sealaska celebration
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shi alaska
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southeast alaska collections
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tlingit and haida celebration
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tllingit teaching materials for elementary school
tsimshian celebration
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Haida art classes
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Haida language school
Tlingit Resources
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alaskan native formline arts
alaskan native settlement teaching materials
ancsa teachers resources
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literature resources for alaskan middle schools
shi board
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SEALASKA HERITAGE’S SHOPIFY SITE
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